Complimenting online activities with offline merchandise

Complimenting online activities with offline merchandise

Bear with us.. this is possible. We are not talking about branding here people, this is a wee bit of common sense and some food for thought for you lovely people.

We work closely with a promotional company, well they own us, so that's pretty close. We deal closely with their websites and have been handed some cool tings which we believe not only help in a promotional sense but drive traffic to your website and enhance what you do..

1. Promotional USB Sticks

Branded with your logo and containing your data.. maybe a local version of your website linking into your website. Perhaps a branded presentation that leads to your website or blog or twitter or facebook or you get the idea..?

2. Clever Promotional Keyrings

Why print just your logo, why not a funky QR code? Scan it to your website..

So that's modern take on promoting your website offline.. want the clever bit.

Think of your offline promotion as a traffic drive.. ok? Adverts, promotional mugs, keyrings etc.. how exactly are you going to know if they have driven traffic? Quite simple.. dedicate a page to it or  re-direct. If it's not your site maybe it's your twitter so setup a hashtag and advertise that. You can then see through either web stats or tweets how successful that campaign or item has become.

And with that opened up we will leave you to have a jolly good think about it!