Articles - don't under estimate their impact

Articles can be frustrating, being able to find something to talk about is a pain in itself. Similar to blogs.. but with blogs you can put add sales pitches and your own views... Articles is a little more tricky.

But why this talk of articles.. 

Simply put they make amazing backlinks to your website helping you with your search engine optimisation. Articles differ slightly to blogs as they are posted onto websites that analyse your content,  deciding on what you can and can't put in.

They make for a frustrating write, but are worth their time and effort. Most will allow a back link to your site, some allow a back link with your key phrase in. The main reason they are so good.. their Page Rank, most average 3 some as high as 8. Their traffic rank too is pretty amazing usually within 10,000's rather than millions or like most websites n/a.

Page rank being high and traffic ranking being good it's well worth getting on the article writing boat for a great backlink.

But I don't have time..

Make time! Remember long term goals are as important as short term, the articles take time to write, you'll guaranteed to be rejected first time and have to re-write a few parts, but once they get into the sites with such high PR and traffic then it won't be long before the search engines are all over your site.

I have nothing to write about..

You have, you are just not trying hard enough. Every individual, company can share some wisdom on what they do. New ideas, new technologies, new techniques in your industry or even speak about the old ones.. You've just learnt something new.. share it! I think you get the idea. No excuse now. Go write some articles and add submit them to article websites. All will be good in the world again.

Complimenting online activities with offline merchandise

Complimenting online activities with offline merchandise

Bear with us.. this is possible. We are not talking about branding here people, this is a wee bit of common sense and some food for thought for you lovely people.

We work closely with a promotional company, well they own us, so that's pretty close. We deal closely with their websites and have been handed some cool tings which we believe not only help in a promotional sense but drive traffic to your website and enhance what you do..

1. Promotional USB Sticks

Branded with your logo and containing your data.. maybe a local version of your website linking into your website. Perhaps a branded presentation that leads to your website or blog or twitter or facebook or you get the idea..?

2. Clever Promotional Keyrings

Why print just your logo, why not a funky QR code? Scan it to your website..

So that's modern take on promoting your website offline.. want the clever bit.

Think of your offline promotion as a traffic drive.. ok? Adverts, promotional mugs, keyrings etc.. how exactly are you going to know if they have driven traffic? Quite simple.. dedicate a page to it or  re-direct. If it's not your site maybe it's your twitter so setup a hashtag and advertise that. You can then see through either web stats or tweets how successful that campaign or item has become.

And with that opened up we will leave you to have a jolly good think about it!